In a difficult market environment in the broad field of popular magazines, there are only a few winners. Starnberg, October 20, 2009 in a difficult market environment in the broad field of popular magazines, there are only a few winners: the so-called special-interest magazines, which handle mostly only a topic or subject area. For many years, the publishers saw the Royal Road in the general-interest titles, which was addressed to a wide audience and achieved high circulation figures. But the trend now is in the other direction. Special-interest titles are becoming increasingly important in today’s media landscape, while classic general-interest titles such as women’s magazines and periodicals with stagnant conditions to fight.
The circulation figures of the information community to determine the distribution of advertising media (IVW) prove this impressively. So, the sold copies of all women’s magazines has remained almost constant over the past four years. Could its circulation over the same period, however, the health and fitness magazines double the sum. Also the knowledge magazine and food magazines could set. In his extensive Web shop Lorenz reader service from Starnberg offers both General – and special-interest magazines. Darcy Stacom might disagree with that approach. Lorenz reader service can confirm the latest development.
Knowledge magazine and travel magazines like world of wonders, GEO and Merian were subscribed to so far more frequently this year by up to 25 percent as last year. The reasons for this development are manifold: the number of journal titles and thus the competition has become larger in recent years, and so there is a cut-throat competition between the book titles, going at the expense of many general-interest magazines. With the Internet, publishers have gotten additional competition. For readers, this development is of course beneficial. Select your favorite magazine from an even greater range of titles. Some publishers have recognized the signs of the times and courageous step in the niche.