Deutsche Post Company

Certifications are worthwhile. The Manager Union comes to this decision with your margin label in 2008 with the managers Union, or short margin in Germany established an initiative is, that after the scandals around ‘ Mannesmann / Vodaphone’, ‘Nokia’ and ‘ Deutsche Post ‘, the landmark changes in economics and politics, and especially after the discussion of the inflated salaries of managers in and for the business ethics, new and modern standards. Managers who for example prefer ethical reasons, to generate a salary within the official mantra, which provides for salaries up to the maximum 20 of average employee salary of the company gather accordingly in the margin. In addition, the optimized margin system ethics and conduct of the democratic management. On the reorganisation of social values, the company connected to the margin receives a seal of approval, the margin certificate.

Such certified Companies have realized that it is necessary to request a role model by the TOP managers of your home in terms of ethics and salary for a sustainable, future-oriented development of the society and wear this with pride to the outside. Now that in establishing the respective underlying conditions seeks the Manager Union indicative farms actively with files. The advantage for the company and the setting operation is obvious. If a freedom of expression and interpretation of sovereignty can be pronounced in the sector of ethical corporate governance, this connected and certified company for an entire industry in public will be. It’s not just PR or marketing, rather, it is “the position of a lighthouse in a rough sea”. Not to forget is that it is increasingly difficult to find good staff.

And so it is only appropriate to deal with these issues for companies. But individual manager can discover the offer of the margin for themselves. So it is safe for a company of interest, that for example, when a new the development of ethics certificate of the margin with in the curriculum vitae is pictured.

Silver Bullet

Capital goods sales needs confuse already targeted marketing that can tags: brand awareness, benchmarking, best practices, network marketing, social media marketing, strategic marketing, etc. What does an SME from the capital goods industry – such as? Marketing consists of a whole series of tasks that have to do as the name already expresses all the market. And the market consists of customers with special needs, anywhere in the world. Of course, you have at least the most tags make sense and hence a raison d ‘ etre. Since many SMEs Yes by far are this and it still not all called but not really can arrange on your company, please find hereafter a brief explanation and a general procedure proposal. Brand awareness, here it comes, perceived as a brand / product / service by potential customers is positive and negative – or the General awareness is needed.

What connects you as potential Customer or also Viewer/visitor of a Web page? Benchmarking Kurz said, is including the qualitative and quantitative systematic comparison of products, processes or services to understand, i.e. the company to other similar. Best practice if benchmarking was carried out, (allegedly!) are best brands ‘ found where you then focus / can measure. Network marketing is the distribution of a product through different distribution channels, which in turn are complementary or also buy that but does not include direct sales to consumers, but the sales takes place on different paths and levels. Social media marketing this be made known products or services through the known online networks like such as facebook, MySpace, YouTube, Digg, etc. That is ultimately the brand awareness’ is more about the boost as to the direct sales. This must be ensured by supplementary means. Strategic marketing If there is a silver bullet, then this, since all aforementioned activities on behalf of the customers and on him (the customer / market segment) involved ‘ are included.