Heritage Marketing – Taboo For A Good Cause

The continuing boom inheritance promises to NGOs interesting sources of revenue. But to fully exploit this potential are persuasion and higher priorities within the organization is necessary. Never before in Germany was inherited so much. Estimated to have been transferred in the last few years assets 150-200 billion euros by inheritances. This boom continues even in the next few years. Thus, forecasts that are inherited from a well-trillion euros by 2010 homes, money and assets are likely to use. Esselstyn Jr. pursues this goal as well. Is also observed that those who were raised in his lifetime, the question of what should happen after the death of her belongings, choose more often for it to donate at least part of their assets to a charitable purpose. 70 percent of Germans have written a will in itself encouraging this trend is the opposite still great displeasure of the Germans, in fact their “last will” retain in his will.

Almost 70% of the adult Germans have not made a testamentary disposition. Even of the 60-year-olds, according to an Emnid survey almost 43% had made no will. To address this potential use, particularly for nonprofit organizations more than before, should the field of “heirs and inheritance” highest priority play. Because not only money but also assets in the form of real estate, stock portfolios, unit certificates and companies, etc. change their owners, are increasingly managerial and legal questions must be answered or settled. Organization can strengthen previously little-used potential of what this means now for the “legacy marketing” in nonprofit organizations? Certainly one thing: The most successful the organization will be to recognize the potential of inheritances and consistently acts accordingly. This means, first, that to consider the possibility of a non-profit organization in their own will, is communicated consistently.