Cosmetics Marketing: Cosmetic Industry

What can do cosmetic companies, to develop new marketing strategies? Increasingly, leave consumer Luxury cosmetic products on the shelf and access to lower-priced products. Conventional distribution channels of personal sales structure direct sales and retail are less attractive for large cosmetics manufacturers with high-quality product portfolio such as Beiersdorf, L ‘ Oreal, Procter & gamble and Henkel. Changed consumer behavior is the search for new, for customers convenient and distribution channels. Cosmetic companies want to operate increasingly therefore particular groups of customers via the online shop. The benefits of E-commerce are obvious: wide product range, i.e. broad and deep range of shopping without opening logistics efficiency through processes in the background automatically triggered wage costs. Store rentals nor any intermediary commissions better utilization through nationwide sales area better response to irregular buyer behavior simple statistics creation on the Customer behavior remains the challenge to portray the benefits of the personal sales online in addition to these undisputed advantages of E-commerce. Purchaser of product images with good resolution and detailed product description are already of course.

This should be complemented particularly in the sale of cosmetics to a customer assessment tool. A social network is created by the communication of customers among themselves. Finally can be smelled at the drugstore or a girlfriend previously at the perfume perfume party. To explain the scent or the effectiveness of cosmetics in the approach to the online shop now at least, a clear, precise and comprehensive description of the product is also essential as expert and customer reviews. Ideally, a product video complements the presentation. Compared to the classic shopping, personal consultation to facilitate purchase is missing some buyers in the growing Produktdschungel.

Product reviews represent an efficient replacement of this 1:1 buying advice. By customers for the provider inexpensive created reviews are being read and therefore questions the key purchase key product features. Of course, a high level of confidence to the provider is generated because the info comes from the same side (customer to customer) and the customer has no sales pressure. Customer reviews increase the authenticity and credibility of the characteristics and effectiveness of a product. Through WEB 2.0 applications linked in the company a customer reduce the anonymity of the Internet and ensure transparency of the company. Repeat buyers of easier is the online sale for satisfied users of products, because they no longer need to be convinced. At the initial purchase in the shop of the manufacturer in the leaflet can refer to the practical need to buy in the online store. Cosmetics generates beauty and well-being. Accordingly, an online shop should work visually appealing, clean, clearly structured and cleaned up. Company specialized in Web design such as E.g. medivendis, create modern and technically flawless Sites with integrated online shop. Attractiveness is a clear advantage in the virtual world. More information without obligation and free of charge under contact: Ulrich Hansel (PR Manager) medivendis.de Kadam spiral square 3 85598 Baldham phone: 08106-37789-0 fax: 08106-37789-29 E-Mail: Internet:

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