Capital goods sales needs confuse already targeted marketing that can tags: brand awareness, benchmarking, best practices, network marketing, social media marketing, strategic marketing, etc. What does an SME from the capital goods industry – such as? Marketing consists of a whole series of tasks that have to do as the name already expresses all the market. And the market consists of customers with special needs, anywhere in the world. Of course, you have at least the most tags make sense and hence a raison d ‘ etre. Since many SMEs Yes by far are this and it still not all called but not really can arrange on your company, please find hereafter a brief explanation and a general procedure proposal. Brand awareness, here it comes, perceived as a brand / product / service by potential customers is positive and negative – or the General awareness is needed.
What connects you as potential Customer or also Viewer/visitor of a Web page? Benchmarking Kurz said, is including the qualitative and quantitative systematic comparison of products, processes or services to understand, i.e. the company to other similar. Best practice if benchmarking was carried out, (allegedly!) are best brands ‘ found where you then focus / can measure. Network marketing is the distribution of a product through different distribution channels, which in turn are complementary or also buy that but does not include direct sales to consumers, but the sales takes place on different paths and levels. Social media marketing this be made known products or services through the known online networks like such as facebook, MySpace, YouTube, Digg, etc. That is ultimately the brand awareness’ is more about the boost as to the direct sales. This must be ensured by supplementary means. Strategic marketing If there is a silver bullet, then this, since all aforementioned activities on behalf of the customers and on him (the customer / market segment) involved ‘ are included.
What can do cosmetic companies, to develop new marketing strategies? Increasingly, leave consumer Luxury cosmetic products on the shelf and access to lower-priced products. Conventional distribution channels of personal sales structure direct sales and retail are less attractive for large cosmetics manufacturers with high-quality product portfolio such as Beiersdorf, L ‘ Oreal, Procter & gamble and Henkel. Changed consumer behavior is the search for new, for customers convenient and distribution channels. Cosmetic companies want to operate increasingly therefore particular groups of customers via the online shop. The benefits of E-commerce are obvious: wide product range, i.e. broad and deep range of shopping without opening logistics efficiency through processes in the background automatically triggered wage costs. Store rentals nor any intermediary commissions better utilization through nationwide sales area better response to irregular buyer behavior simple statistics creation on the Customer behavior remains the challenge to portray the benefits of the personal sales online in addition to these undisputed advantages of E-commerce. Purchaser of product images with good resolution and detailed product description are already of course.
This should be complemented particularly in the sale of cosmetics to a customer assessment tool. A social network is created by the communication of customers among themselves. Finally can be smelled at the drugstore or a girlfriend previously at the perfume perfume party. To explain the scent or the effectiveness of cosmetics in the approach to the online shop now at least, a clear, precise and comprehensive description of the product is also essential as expert and customer reviews. Ideally, a product video complements the presentation. Compared to the classic shopping, personal consultation to facilitate purchase is missing some buyers in the growing Produktdschungel.
Product reviews represent an efficient replacement of this 1:1 buying advice. By customers for the provider inexpensive created reviews are being read and therefore questions the key purchase key product features. Of course, a high level of confidence to the provider is generated because the info comes from the same side (customer to customer) and the customer has no sales pressure. Customer reviews increase the authenticity and credibility of the characteristics and effectiveness of a product. Through WEB 2.0 applications linked in the company a customer reduce the anonymity of the Internet and ensure transparency of the company. Repeat buyers of easier is the online sale for satisfied users of products, because they no longer need to be convinced. At the initial purchase in the shop of the manufacturer in the leaflet can refer to the practical need to buy in the online store. Cosmetics generates beauty and well-being. Accordingly, an online shop should work visually appealing, clean, clearly structured and cleaned up. Company specialized in Web design such as E.g. medivendis, create modern and technically flawless Sites with integrated online shop. Attractiveness is a clear advantage in the virtual world. More information without obligation and free of charge under contact: Ulrich Hansel (PR Manager) medivendis.de Kadam spiral square 3 85598 Baldham phone: 08106-37789-0 fax: 08106-37789-29 E-Mail: Internet:
Psychological defense is a special Stability of personality designed to guard against unpleasant consciousness, traumatic experiences. Fencing takes place by displacement of information contrary to the self – concept. The principle of psychological defense lies in the weakening of interpersonal stress, by distorting the existing reality, or causing the body to the following changes: psychic surgery, bodily disorders (dysfunction), manifested in the form of chronic psychosomatic symptoms, changes in behaviors. With long-term neurosis allowed the emergence of so-called secondary defense mechanisms that perpetuate neurotic behavior (for example, there is a rationalization to justify their failure, withdrawal sickness, which exempts from responsibility for solving problems). Coping (from the English. 'Cope' to cope, survive, cope) is stabilizing factor that can help the individual maintain psychosocial adaptation during stress.
Coping behavior – it's adaptive behavior in order to maintain equilibrium in a problem situation. The problem situation is characterized by: uncertainty. Increased complexity. Stressor Inconsistency Stressful situations are the following: Makrostressory (critical life events) require prolonged social adaptation, costs a lot of effort and accompanied by persistent affective disorders. Mikrostressory (daily congestion and troubles) are localized in time, entail deterioration of health, to restore the adaptation is not sufficiently large amount of time (minutes).
Psihotravmy (traumatic events) events with cutoff threshold of intensity is characterized by sudden, unpredictability. Chronic stressors (overload) the events of prolonged length of time, characterized by repeating the same type of stress overload. Stressors may be the reason, partial cause (kodeterminantoy), aggravate and provoke a mental disorder. Stress can also perform a protective function and .
If you go to sleep is rare – it's bad. But often, insomnia becomes chronic. Then you urgently need help to sleep disturbance did not inflict irreparable harm to the body. Because a person can be absolutely no sleep no more than 3-4 days! (Remember, in the eastern countries was such torture – a man not allowed to sleep. 2-3 days people just went crazy.) There are several recommendations in order to cope with sleep disorders: – before bedtime should ventilate the room – the bed should not be too hard but not too soft – linens and pajamas choose only from natural materials – does not fill the stomach before bedtime, dinner at least two hours before bedtime – do not drink before going to bed a lot of water – exercise and other active up to 2 hours before bedtime – very useful for a leisurely stroll before going to sleep in the fresh air – a glass of warm milk with honey before bed acts as a mild sedative – you can before bedtime take a warm bath with soothing foams or oils. Of course, these recommendations are valid only when the regular complying with them. However, the pace of modern life and constant lack of time make their implementation very difficult.
Means to combat To combat insomnia with insomnia, many use sleeping pills. However, medication – sleeping pills can be used only on prescription. Some sleeping pills have side effects, and almost all develops addictive. Each time you have to gradually increase the dose or switch to a more powerful sedative. And so, day after day, until the end of life, because discontinuation of sleeping pills lead to a withdrawal syndrome – Strengthening and deepening of insomnia. Fortunately, there is another proven remedy for centuries for insomnia. Since ancient times, Chinese medicine uses acupuncture, acupuncture and acupressure for the normalization of sleep.
Meaning this method is to work on biologically active points of the body in different ways, thus prompting the body to regulate itself and help it to cope with insomnia alone, without sleeping pills. Again have to turn to professionals and spend valuable time for completion of treatment. LifeWave nanotechnology from insomnia can affect the soft terms Acupuncture waves of a certain frequency without the use of needles and other special funds. Enough glue nanonakleyku LifeWave at a certain point, and quietly go to sleep. After 3-5 minutes of the organism itself tunes a wave and come strong healthy sleep. Numerous trials and tests have shown that the use of nanonakleek insomnia does not give any side effects or drowsiness during the day, no dizziness, no addiction. This is explained by the fact that your body does not get any drugs, as from insomnia do not. Not recommended for use LifeWave pregnant women and children under 12 years.
Comfort, cosiness, warmth and tranquillity: we hope to see all of our own home. A House meets the criteria in a very natural way. (tdx) In the evening come home, put your feet up, breathe and let the work day behind in your own four walls looking for one thing in particular: relaxation. The perfect feel-good climate significantly depends on the materials used. In addition to furniture, floor coverings and fabrics, care should be taken especially in the outer wall on the high quality of the material. The brick a true wellness building material, contributes through its natural, temperature-regulating properties to the optimal climate is technologically.
Thanks to the capillary structure, dehumidified or dries much faster than organic or cement-bound building materials a clay tile, and thus effectively preventing mildew. Also the brick on summer days absorbs the heat, stores and releases only in the cooler evening and night hours they. Vice versa he protects also in the Winter from the cold. Through this natural dam function, the brick provides all year round for pleasant temperatures in the Interior of the House. Only from natural materials such as clay, water and clay and fired at high temperatures, “bricks” are absolutely free of harmful substances. This point is nothing to sneeze at especially in young children, after all, they are the most time of the day indoors. Polluted air increases the Kleine allergy risk and harms their immune system. Brick walls are absolutely recommended from this point of view.
In their manufacture any chemical agents are added to, which could later be secreted and otherwise the brick over its entire life cycle is over, a very ecological building material. The properties of their brick my brick house lies”recently in a comprehensive and detailed environmental product Declaration (EPD) of the Institute of building and environment e.V. (IBU) hold and certify. The product Declaration underscores what is known already for a long time: the brick is a sustainable, natural building material and should be always the first choice of the construction. Because a brick house offers its residents an added value to health and well-being. More information is available at my Ziegelhaus GmbH & co. KG, Rhine 108, 53639 Konigswinter, phone: (022 23) 29 66 78-0, fax: (022 23) 29 66 78 1, E-Mail:, Internet:. Tanja EST