Office Living

By Marcus Riel, CEO of Riel GmbH, transparent planning in toolmaking by MoldManager were “far exceeded expectations”, he sums up his experience. “We have optimized the capacity planning with IKOffice. It is now very easy to handle.” The Riel GmbH, the investment suspension within a few months. Markus Riel confirmed that IKOffice offers “A very good price/performance ratio and a very good service”. The enormous adaptability of the system accounts for the success of the great advantage of the IKOffice software is the adaptability of the system to the environment structure of the respective company. Here, successful connections for example to existing solutions from SAP, SoftM and Infor have been realized in practice. In the design phase of the IKOffice MoldManagers a few years ago was already aware, that we may not exist as an isolated system on the market”explains Michael Kath, sales manager who is IKOffice GmbH.

the success of the MoldManagers is justified, that he works both as a standalone ERP system and integrated planning solution for tool and mould making. About IKOffice: The IKOffice GmbH develops and sells industry-specific planning software IKOffice MoldManager for die and mould making. The software solution supports companies with process optimization of the quotation to resource planning. The enterprise software IKOffice LivingERP is a system to the optimization of all business processes. Both systems can seamlessly merge to a comprehensive solution. IKOffice is characterized by customer orientation, advice and care.

2007 the company received the Special Prize for international alignment”the Annette & Gerd Schwandner Foundation for science and culture. Contact: IKOffice GmbH Kuhlmann Ingo Nordstrasse 10 26135 Oldenburg FON: + 49.441. 21 98 89 50 fax: + 49.441. 21 98 89 55

McKinsey

WOM is weitererzahlbarer small and large companies and their brands, products and services. As the first full service word of mouth (WoM) marketing provider of Mr. offers Switzerland and one of the few mouth service provider in the German-speaking world. WOM 360 degree solutions for Word of mouth marketing from one source: strategy, implementation, WoM systems & channels, as well as training. Together with a team of freelance experts and specialized marketing provider of Word of mouth marketing sub-disciplines from guerrilla & viral marketing, media research & planning to storytelling and social media developed MR. WOM strategies and campaigns for optimal further er Countability for Bertolli or PROfresh (fisherman BBs friend). More information about MR. WOM you will find under: Word of mouth marketing word of mouth (WoM) known also as Word of mouth is the oldest form of communication in the world. Called by word of mouth, if customers together to exchange information and experiences about companies, brands and services. In short, If they result in brand-related conversations. At the word of mouth marketing (WoMM), companies give their customers a reason, in the positive sense about their products and services to talk and make it easier to redistribute these discussions online and in real life for them. Word of mouth marketing (WoMM) is one of the most effective and efficient marketing forms in the B2C and B2B. More than 90 percent of consumers the recommendations of their friends (Nielsen). 20 to 50 percent of all purchasing decisions by consumers are influenced by word of mouth (McKinsey). In the United States, Europe, as well as in the Switzerland word of mouth is the most important decision driver in the business-to-business now the most important touch point (point of customer contact) for consumer choice and B2B events area. For more information about word of mouth marketing at: contact for media enquiries mark Leinemann, founder & chief advocate, MR. WOM Tel: + 41 71 460 1070 eMail:

McKinsey

WOM is weitererzahlbarer small and large companies and their brands, products and services. As the first full service word of mouth (WoM) marketing provider of Mr. offers Switzerland and one of the few mouth service provider in the German-speaking world. WOM 360 degree solutions for Word of mouth marketing from one source: strategy, implementation, WoM systems & channels, as well as training. Together with a team of freelance experts and specialized marketing provider of Word of mouth marketing sub-disciplines from guerrilla & viral marketing, media research & planning to storytelling and social media developed MR. WOM strategies and campaigns for optimal further er Countability for Bertolli or PROfresh (fisherman BBs friend). More information about MR. WOM you will find under: Word of mouth marketing word of mouth (WoM) known also as Word of mouth is the oldest form of communication in the world. Called by word of mouth, if customers together to exchange information and experiences about companies, brands and services. In short, If they result in brand-related conversations. At the word of mouth marketing (WoMM), companies give their customers a reason, in the positive sense about their products and services to talk and make it easier to redistribute these discussions online and in real life for them. Word of mouth marketing (WoMM) is one of the most effective and efficient marketing forms in the B2C and B2B. More than 90 percent of consumers the recommendations of their friends (Nielsen). 20 to 50 percent of all purchasing decisions by consumers are influenced by word of mouth (McKinsey). In the United States, Europe, as well as in the Switzerland word of mouth is the most important decision driver in the business-to-business now the most important touch point (point of customer contact) for consumer choice and B2B events area. For more information about word of mouth marketing at: contact for media enquiries mark Leinemann, founder & chief advocate, MR. WOM Tel: + 41 71 460 1070 eMail:

The Online

Thus, it is clear that in the future the threads in Bank sales in the store converge. Many customers use the Filialangebot, to hedge investment decisions through a personal consultation. The combination of quality advice, service and conditions finally decides the premium that often takes place electronically. It is however, that about half of Germans now regularly switch the contact channels to handle their banking transactions. Accordingly, it can be reflected the attractiveness of the branch at the bar of a technically intelligent networking, numerous individual approaches to the world of his bank opened the modern customer. The patent recipes in the classic customer segmentation have given lost in importance of viral networks. Just younger and technology savvy customer groups expect the opportunity to interact directly with their bank about innovative mobile platforms today.

Now has anyone Internet”but long since the older target groups covered. The future organizational model of the banks is used by network-like Structures should be marked, the multi channel structures will be marked by a great diversity and range. “Especially price-sensitive multi channel customer specifically take advantage of various channels and appreciate that both both”, that offer the financial institutions. Simple and transparent products such as day money more online complete them. All the more it depends on, specifically to the transfer to the branch to use the contacts in the online banking or through alternative forms of consultation to reach these customers. At savings banks, there are also the 20 percent of customers who take advantage of not only the online banking, but handle all contacts with their savings bank prefers online. This development is especially critical for the business model of the savings banks. These customers are well informed and buy above average financial products without advice. In the store, they come only because of the specific, product-related concerns, about securities or construction financing advice.